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(0)Perry Marshall
Author
Series
Language
English
Formats
Description
"Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering fundamentals, Newsfeed ads, sidebar ads, and BIG data. In addition, advertisers are taken farther than just Facebook itself. Marshall and coauthors provide priceless insight into the audience, exploring what was happening before the visitor clicked on an ad and what needs to happen after - ten seconds later,...
Author
Series
Language
English
Formats
Description
The rollout of Amazon local services, continued growth of locally based apps like Uber for ride-sharing and OpenTable for restaurant reservations, and the proven power of reviews on sites like Yelp are just a few reasons why local search should be on every business owner's marketing blueprint. Search advertising leader Perry Marshall and local marketing expert Talor Zamir have teamed up to fill a void in the online marketing category. From defining...
Author
Language
English
Description
Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers;...
Author
Series
Language
English
Description
Get More Customers with Google Ads
Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today's fastest, most powerful advertising medium.
Marshall and team-teach you how to build an aggressive, streamlined Google Ads campaign proven to increase your search...
Author
Language
English
Description
Maybe You Don't Have to Figure It All Out Yourself
A currency trader receives a million-dollar algorithm as a "mental download." A financial advisor has ominous dreams three nights in a row, then warns her clients to cash out. Three days later markets plummet as COVID hits. Two years into a bogus lawsuit, a CEO chooses to forgive. His attorney calls four minutes later-case settled. These ideas did not come from within these people, but from a power...
Author
Series
Pub. Date
[2014]
Edition
Fourth edition.
Language
English
Description
"Covering the latest breaking news in Google AdWords, the fourth edition of this best-selling guide introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections cover everything advertisers need to know, including flexible bid strategies, enhanced...
Author
Pub. Date
[2020]
Edition
Sixth edition.
Language
English
Description
"The sixth edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Topics include: bidding strategies using remarketing lists for search ads, new ad extension features, and automation capabilities using scripts"--
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